Corporate Reputations, Branding and People Management

a Strategic Approach to HR
  • 401 Pages
  • 1.27 MB
  • 8667 Downloads
  • English
by
Elsevier , Burlington
Personnel manag
About the Edition

The first book to integrate corporate reputation management, corporate branding and corporate identity within the HR role.

SeriesAdvanced HR Practitioner Ser, Advanced HR Practitioner Ser
ContributionsHetrick, Susan
Classifications
LC ClassificationsHF5549 .M3264 2006
The Physical Object
Format[electronic resource] :
Pagination1 online resource (401 p.)
ID Numbers
Open LibraryOL25561466M
ISBN 100080462448, 0750669500
ISBN 139780080462448, 9780750669504
OCLC/WorldCa437172811

The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature.

This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Corporate Reputations, Branding and People Management by Martin and Hetrick is a gem of a book for both practitioners and academics alike.

In the popular press and academic literature concepts such as corporate reputations, organizational identity and image and employer branding are regularly shrouded in ambiguity and confusion.5/5(2).

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management.

It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This. Corporate Reputations, Branding and People Management: A Strategic Approach to HR Graeme Martin, Susan Hetrick The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and.

Buy Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner) 1 by Hetrick, Susan, Martin, Graeme (ISBN: ) from Amazon's Book Store.

Everyday low prices and free delivery on Corporate Reputations orders/5(3). The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management.

It then examines how. Once the platform is defined, a core idea in branding and reputation management literatures is to demand "total corporate commitment" to the platform or brand definition (Balmer,p. Author: Graeme Martin. Get this from a library.

Corporate reputations, branding and people management: a strategic approach to HR. [Graeme Martin; Susan Hetrick] -- The Branding and People Management book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing.

Get this from a library. Corporate reputations, branding and people management: a strategic approach to HR.

Download Corporate Reputations, Branding and People Management FB2

[Graeme Martin; Susan Hetrick] -- "The book is aimed at helping HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organisations by drawing on a wide range of ideas from branding.

Consider the case of Hurricane Katrina in Box Corporate Reputations, Branding and People Management Box Lessons from failure At the end of AugustHurricane Katrina devastated the city of New Orleans and much of the Gulf Coast of the USA killing more than people and exposing to the rest of the world the inability of.

Read Online Reputations and Download Reputations book full in PDF formats. PDF Download Corporate Reputations, Branding and People Management. A Strategic Approach to HR. Author Page: View: DOWNLOAD NOW» The first book to integrate corporate reputation management, corporate branding and corporate identity within the HR role.

Introduction. At the end of the first chapter we raised the question of the significance of the corporate agenda for the HR function.

Given the central theme of this book has been about the key role of people management in creating difference through corporate reputations and brands and maintaining legitimacy through CSR and good governance, we have sought to provide our HR readers with a good.

Corporate Reputations, Branding and People Management: A Strategic Approach to HR A practical guide to developing appropriate HR policies and practices, this book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas.

explores how corporate communication can influence branding, image and reputation. Key features Chapter objectives – each chapter opens with a brief commentary on the broad issues that will be addressed, to help signal the primary topics that are covered in the chapter and so /5(7).

services and consumer goods and services (Schulz and de Chernatony, ; Alessandri and Alessandri, 20 04). Marketing jargon for company or corporate branding.

16 Corporate Reputations, Branding and People Management Defining corporateness: corporate. Martin, G. & Hetrick, S. () Corporate reputations, branding and managing people: a strategic approach to HR.

Oxford: Butterworth Heinemann. Ideas on Customising the Material. Here's an interesting article on the (ir)relevance of branding to the public sector produced by the consultants Precedent Communications.

Martin, G. and Hetrick, S.

Details Corporate Reputations, Branding and People Management FB2

() Corporate Reputations, Branding and People Management: A Strategic Approach to HR. Series: Advanced HR practitioner series. Butterworth-Heinemann: Oxford, UK.

ISBN Full text not currently available from Enlighten. Reputation Management, Corporate Image and Communication In the new field of reputations management, there is academic research ().

‘Balancing corporate branding policies in. multi. It is recognised that an organization’s corporate reputation is affected by the actions of every business unit, department and employee that comes into contact with another stakeholder. However, the means by which employees can be directed or encouraged to “live the brand” is an area which has received relatively limited coverage.

This article explores the management actions that are Cited by:   The book is based on an ongoing research programme and ideas that first saw the light of day in an article in the Harvard Business Review inmaterial which we used in our corporate reputations, branding and managing people book.

It is also based on an edited book written mainly for academics on organizational identity. Corporate Reputation Review was created to provide a forum for research and analysis about reputations and reputation management for companies, as well as social organizations and entities as diverse as non-profit groups, cities, regions, and countries whose reputations have similar epistemological roots.

The journal explores relationships between corporate reputation and strategic positioning. Organizations can regain lost reputations, but recovery takes a long ate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery.

Why you need corporate reputation management. A damaged corporate reputation won’t self-correct. In fact, it will often spread like a virus because people tend to gravitate towards negative stories.

For example, if your search results contain a negative review. Organizations can regain lost reputations, but recovery takes a long time.

Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery.

First edition, Elsevier Ltd, p. ISBN ISBN This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization.

This book outlines the future scope and. Note: If you're looking for a free download links of Corporate Reputation, Brand and Communication Pdf, epub, docx and torrent then this site is not for you. only do ebook promotions online and we does not distribute any free download of ebook on this site.

He has published four books, numerous articles and book chapters on human resource management, organizational change, human resource development, and on the links between technology, branding and HR.

He has also written a number of research reports for the Chartered Institute of Personnel and Development in these by: Part III Managing a Corporate Reputation: Employer branding, the psychological contract and the delicate art of expectation management and keeping promises, Kerry Grigg; Managing corporate reputations, strategic human resource management and negative capabilities, Graeme Martin, Paul Gollan and Kerry Grigg; From applause to notoriety.

In a marketplace fueled by intangible assets, anything less than optimal workforce success can threaten a firm's survival. Yet, in most organizations, employee performance is both poorly managed and underutilized.

Description Corporate Reputations, Branding and People Management EPUB

The Workforce Scorecard argues that current management and human resources practices hinder employees' ability to contribute to strategic goals/5(2). This corporate book also discusses the classic branding approach and the recent development of corporate branding.

2.) Corporate Reputations, Branding and People Management: A Strategic Approach to HR by Susan Hetrick - This is primarily intended for HR practitioners for better understanding of corporate-level concepts with regards to corporate.

Inappropriate The list (including its title or description) facilitates illegal activity, or contains hate speech or ad hominem attacks on a fellow Goodreads member or author.

Spam or Self-Promotional The list is spam or self-promotional. Incorrect Book The list contains an incorrect book (please specify the title of the book). Details *.Don’t Confuse Reputation With Brand. (either positively or negatively).

Second, both concepts rely on strategic communications to shape people’s perceptions, and both share a similar goal: ensure that the appropriate audience considers the organization and its offerings in the best possible light.

Branding, Corporate Values.Reputation or image of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity, typically as a result of social evaluation on a set of criteria. Reputation is known to be a ubiquitous, spontaneous, and highly efficient mechanism of social control in natural societies.

It is a subject of study in social, management and technological sciences.